BVG uses QR codes
More convenience with QR codes
Modern information technologies are a rapidly advancing field
that can facilitate new effective means to reach consumers. Mobiles
technologies offer another opportunity to provide sustainability
information to consumers. The BVG is using this platform since the
beginning of the mobile internet, starting with the Wireless
Application Protocol (commonly referred to as WAP), pushing the
BVG-mobile internet with i-mode and now currently using the
Extensible Hypertext Markup Language XHTML for the new BVG-mobile
platform. To enable a more convenience-oriented application aimed
at mobile phone users the BVG is now using the QR code. QR codes,
or Quick Response codes are an open source mobile phone read bar
code type technology which originated from Japan.
QR codes which are readable by a mobile phone camera are affixed
onto a product or package and direct the user to online information
via wireless internet enabled mobile phones. All you need is a
reader-software to scan the image of the QR Code causing the
phone's browser to launch and redirect to the programmed URL. The
BVG will be using QR codes in future to ensure more convenience
regarding the usage of mobile passenger information.
